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"I want to create jobs . . . where people can't wait to come to work," she says. * Innovative technology. Many start-ups by older entrepreneurs are one-person ventures in home offices job over 50 with a dizzying array of job over 50 technology that didn't exist or was too pricey job over 50 20 years ago. Desktop computers and powerful software tethered to the Internet let home-based businesses compete with bigger firms. "Technology is absolutely key in all this," says economist Lynn Karoly, co-author of the Rand study. Gluth, for example, outfitted his home office with new furniture, a fax machine and a computer armed with publishing software and high-speed Internet access. Total cost: less than $5,000. Martin's Web site, which attracts cookie customers from around the world, cost $3,000 to build. Without the Web, she'd spend more time on the road selling to a much smaller market, pinching growth, she says. |
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